Community Liaison Outreach

Community Liaison Outreach
Ideas and Options

by Jean Alexander • 11/17/04

Basic Communication

• Set up a Yahoo group for your community. I have FSPHomeschooling and we cover homeschooling and education issues.

• Promote your Yahoo group ... on the FSP forum, in other related email lists, bulletin boards, forums, etc.

• Use your FSP email address, the FSP website address, FSP slogan, link info for your group.

• whichever of these works best for you -- in your email signature line.

• Join email lists, bulletin boards, other forums related to your community. Comment on FSP as appropriate.

• Do regular internet searches on your topic (once a week is probably enough). Share information with your communities. If a story hits a particular nerve, consider forwarding it to Publicity/Advertising for consideration for a shadow ad.

• Write LTEs and other responses to articles on your community.

• If you're a radio listener watch out for talk radio programs related to your community, listen to them and be prepared to call in!

Community Leaders

• Write, email or otherwise contact leaders in your community. Introduce them to the FSP and, if reasonable, obtain an endorsement from them. (If an endorsement is obtained communicate with Chris about getting that posted on our website.)

Essays

• Write an essay related to your community which can conclude in a demonstration of how FSP can be a solution. Essays can be posted on our website, submitted to various e-zines or magazines, etc.

Other

• Create a website related to your community.

• Carry FSP web cards, trifolds, etc. with you to hand to interested folk.

• Join/volunteer for organizations with similar missions. For instance, Evan Nappen, our guns rights liaison, volunteers for and is on the Board of the NRA.

Conferences/Presentations

• Create a list of conferences and/or groups to which presentations could be made.

• Create template materials that could be used at conferences and/or presentations (In particular make a community tri-fold. Samples for gun rights and homeschooling/education attached.)

• Create a community DVD that can be played at conferences, mailed to key people, etc.

• Network with local groups, speakers group, and other volunteers to attend these conferences and presentations.

Approach

I look for lead ins and don't offer information completely unsolicited. I don't want to be considered a spammer. I want to target folks who are already open to the idea of smaller government and more liberty.